![]() ![]() Automattic CEO Matt Mullenweg thinks the future of Tumblr is bright. But to Verizon’s credit, it chose to sell Tumblr to Automattic, the company behind WordPress, the publishing platform that runs some 34 percent of the world’s websites. Verizon sold Tumblr for a reported $3 million this week, a far cry from the billion-dollar valuation it once had. Through all that, the site’s fierce community hung on: it’s still Taylor Swift’s go-to social media platform, and fandoms of all kinds have homes there. It sold to Yahoo for $1.1 billion in 2013, then withered as Yahoo sold itself to AOL, AOL sold itself to Verizon, and Verizon realized it was a phone company after all. It’s been a long and winding road for Tumblr, the blogging site that launched a thousand writing careers.
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